Privacy and Cookie Policy

Last updated: April 29, 2026

Pig & Hen operates this store and website, including all related content, features, tools, products and services (the “Services”), to provide you with a curated shopping experience.

Pig & Hen is powered by Shopify, which enables us to provide and improve the Services. This Privacy Policy explains how we collect, use, and share your personal information when you interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding personal data.

1. Personal Information We Collect

We collect personal information depending on how you interact with us:

Information you provide

  • Name, email address, phone number
  • Billing and shipping address
  • Account details (username, password, preferences)
  • Customer support communications

Transaction information

  • Orders, returns, exchanges
  • Payment method and transaction details

Device & usage data

  • IP address, browser, device type
  • Pages viewed, interactions, timestamps

Marketing & behavioral data

  • Products viewed, added to cart or purchased
  • Interaction with emails and ads

2. How We Collect Your Data

We collect data:

  • Directly from you
  • Automatically via cookies and tracking technologies
  • Via service providers (e.g. Shopify, payment providers)
  • Via marketing and analytics partners

3. How We Use Your Data

We use your data for:

Order processing & service delivery

  • Payments, shipping, returns
  • Account management

Personalization

  • Product recommendations
  • Tailored shopping experience

Marketing & advertising

We use third-party tools such as Meta (Facebook & Instagram), Google (Analytics & Ads), and Klaviyo for email marketing and advertising.
This may include profiling based on your behavior, such as products viewed or purchased.

Security & fraud prevention

  • Detect fraud
  • Protect transactions

Legal obligations

  • Tax, accounting, legal compliance

4. Legal Basis (EEA / UK)

We process your data based on:

  • Contract – to fulfill your orders
  • Legal obligation – compliance with laws
  • Legitimate interest – improving services and fraud prevention
  • Consent – marketing, cookies, and tracking

You can withdraw your consent at any time.

5. Cookies & Tracking

We use cookies and similar technologies for:

  • Essential website functionality
  • Analytics and performance
  • Personalization
  • Marketing and advertising

We may use tracking technologies from Shopify, Google, Meta, and Klaviyo.

You can manage your preferences through our cookie banner.

6. How We Share Personal Information

We may share your data with:

Service providers

  • Shopify (hosting and platform)
  • Payment providers
  • Logistics and fulfillment partners
  • IT and analytics providers

Marketing partners

We may share personal data with advertising platforms such as Meta and Google for targeted advertising.

Corporate structure

Within Pig & Hen entities, including Pig & Hen B.V. and Pig & Hen Inc.

Legal reasons

  • Law enforcement
  • Legal claims

7. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States.

We rely on safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.

8. Data Retention

We retain data only as long as necessary:

  • Orders: up to 7 years (legal obligations)
  • Accounts: while active
  • Marketing data: until you unsubscribe
  • Analytics data: limited retention periods

9. Your Rights (EEA / UK and other regions)

You may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data
  • Request data portability
  • Restrict or object to processing
  • Withdraw consent
  • Opt out of marketing

You can exercise your rights by contacting us at service@pighen.com.

We may need to verify your identity before processing your request.

10. Your Privacy Rights in the United States

If you are a resident of certain U.S. states, including California, Virginia, Colorado, Connecticut, or Texas, you may have additional rights.

Your Rights

You may have the right to:

  • Request access to your personal information
  • Request deletion of your personal information
  • Request correction of inaccurate information
  • Request a copy of your personal information
  • Opt out of the “sale” or “sharing” of personal information
  • Opt out of targeted advertising

Sale and Sharing of Personal Information

We may share personal information with third-party advertising partners such as Meta and Google to provide personalized ads.

Under certain U.S. privacy laws, this may be considered a “sale” or “sharing” of personal information.

How to Opt Out

You can opt out by:

  • Adjusting your cookie preferences
  • Enabling Global Privacy Control (GPC) in your browser
  • Contacting us at service@pighen.com

Authorized Agents

You may designate an authorized agent to act on your behalf. We may require verification.

Non-Discrimination

We will not discriminate against you for exercising your rights.

11. Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from minors.

12. Security

We take reasonable measures to protect your data, but no system is completely secure.

13. Third-Party Links

We are not responsible for third-party websites linked from our Services.

14. Changes to This Policy

We may update this Privacy Policy. Changes will be posted on this page with an updated date.

15. Contact

For the purposes of applicable data protection laws, the following entities act as data controllers depending on your location:

European Economic Area (EEA), United Kingdom and Rest of the World

Pig & Hen B.V.
Asterweg 75
1031 HM Amsterdam
The Netherlands

Email: service@pighen.com

United States

Pig & Hen Inc.

Email: service@pighen.com
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